MEME: no Br@sil da memeficação : Centro Cultural Banco do Brasil, São Paulo
Forthcoming exhibition
Works
![Luta no Museu [Fight at the Museum], da série Jogos [Games series], 2024 Videogame 180 x 60 x 85 cm / 70.9 x 23.6 x 33.5 in](https://artlogic-res.cloudinary.com/w_600,c_limit,f_auto,fl_lossy,q_auto/artlogicstorage/panmelacastro/images/view/52a5cf3b1a84af3f30d5e8c90992962ej/panmelacastro-panmela-castro-luta-no-museu-fight-at-the-museum-da-s-rie-jogos-games-series-2024.jpg)
Overview
The exhibition brings together contemporary art, digital culture, and social critique. It draws on historical memes, such as the “Sanduíche-iche,” and extends to the “trenzinhos da alegria” that now circulate across social media. It also explores how humor both reflects — and shapes — the country’s politics and affections.
Curated by Clarissa Diniz and Ismael Monticelli, in collaboration with the Instagram profile @newmemeseum, the project approaches memes as a language, an art form, and a tool for social contestation.
Video